The Foundation of Sustainability

Sustainable clothing is the foundation of Dead Tree. Our statement has always been EARTH FIRST pushing “pixels NOT paper” since 2002. With a commitment to sourcing new ways and new materials to print our graphic art that will push the “EARTH FIRST” motto.

What is Sustainability?

Sustainability has been defined in many ways, but at its core, sustainability is about meeting the needs of the present without compromising the ability of the future. In the fashion industry, sustainability is often about creating clothing that will last longer, using less harmful chemicals and materials, and producing clothing in a way that doesn’t damage the environment. There are many ways to make clothing more sustainable. With our print-on-demand model, the clothing is created when it is ordered using materials made from recycled plastics. Some of our shirts remove 2 plastic bottles out of the environment per garment. 


The Fashion Industry’s Impact

“Sustainable clothing” has become something of a buzzword in recent years as the fashion industry faces increasing scrutiny for its impact on the environment. But what does it actually mean? In short, sustainable clothing is made from materials that have a low environmental impact throughout their lifecycle – from the way they are grown or raised, to the way they are manufactured, to how they are disposed of. The fashion industry is one of the biggest polluters in the world, and it’s estimated that the average person in the US throws away around 70 pounds of clothing per year. So, there’s a clear need for a more sustainable approach to fashion. There are a number of ways to make clothing more sustainable & we plan on doing them. 


 The True Cost of “Cheap” Clothing

Many people don’t think about the true cost of their clothing. They see a shirt for $5 and think that’s a great deal. But what they don’t realize is that that shirt was most likely made in a factory in a developing country where the workers were paid very little and worked in poor conditions. The environmental cost of making that shirt is also huge. The dyes and chemicals used to make the shirt pollute the water and the air. And when you’re done with the shirt, it probably won’t biodegrade, adding to the growing problem of textile waste. So next time you’re tempted by a “too good to be true” deal on clothing, think about the true cost of that piece of clothing.


Sustainable Fashion


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